INDEPENDENT STRATEGIC CONCEPT · 2021
INDEPENDENT STRATEGIC CONCEPT 2021
Family Leisure Destination Concept
Family Leisure Destination Concept
Created an independent destination development concept for a large-scale family leisure park envisioned for the Harmony Park territory. Developed as a strategic alternative to the initial project direction, the concept reimagined the site as a regional family destination combining education, recreation, entertainment and experiential learning.
The work included concept development, business model design, revenue strategy, visitor journey mapping, seasonality mitigation solutions, partnership opportunities assessment and preliminary market potential analysis.
Created an independent destination development concept for a large-scale family leisure park envisioned for the Harmony Park territory. Developed as a strategic alternative to the initial project direction, the concept reimagined the site as a regional family destination combining education, recreation, entertainment and experiential learning.
The work included concept development, business model design, revenue strategy, visitor journey mapping, seasonality mitigation solutions, partnership opportunities assessment and preliminary market potential analysis.
About the Project
This independently developed concept explored the creation of a large-scale outdoor family destination inspired by the CurioCity “Play to Learn” model. Designed as a miniature city for children, the concept combined educational experiences, active recreation, themed attractions and immersive role-play environments within a single destination. The proposal addressed visitor engagement, revenue diversification, seasonality challenges and long-term growth opportunities, positioning the project as a potential family tourism destination for the Baltic region.
This independently developed concept explored the creation of a large-scale outdoor family destination inspired by the CurioCity “Play to Learn” model. Designed as a miniature city for children, the concept combined educational experiences, active recreation, themed attractions and immersive role-play environments within a single destination. The proposal addressed visitor engagement, revenue diversification, seasonality challenges and long-term growth opportunities, positioning the project as a potential family tourism destination for the Baltic region.
30+ ha
Development Territory
520k+
Estimated Annual Visitors
€11.8M
Estimated Annual Revenue
100+
Potential Partnership Opportunities
30+ ha
Development Territory
520k+
Estimated Annual Visitors
€11.8M
Estimated Annual Revenue
100+
Potential Partnership Opportunities
30+ ha
Development Territory
520k+
Estimated Annual Visitors
€11.8M
Estimated Annual Revenue
100+
Potential Partnership Opportunities
Visitor and revenue estimates based on comparative market analysis, public visitor statistics and preliminary business model assumptions.
Visitor and revenue estimates based on comparative market analysis, public visitor statistics and preliminary business model assumptions.
Visitor and revenue estimates based on comparative market analysis, public visitor statistics and preliminary business model assumptions.
